Informa Markets UAE Jobs Careers 2022 – Apply Online For Senior Marketing Executive Jobs In Dubai

• Design and delivery of marketing campaigns in line with business objectives set by Marketing/Event Director.
• Adherence to timelines and budgets.
• Marketing KPI report.

Main Duties & Responsibilities

PLANNING & CAMPAIGN MANAGEMENT

• Work with show teams to plan product (largely exhibitions) marketing campaigns to meet strategic objectives (focusing on 1 or 2 smaller events/products).
• Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign.
• Develop marketing budgets in line with plans and maintain budget trackers.
• Appoint and manage external suppliers.
• Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI’s.
• Optimise spend across marketing channels.
• Identify paid media requirements and negotiate media buy (either directly or through an agency).
• Recommend website strategy to maximise relevant traffic and conversion.

ANALYSIS & INSIGHT

• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
• Share relevant insights with sales and event team to drive revenues or pursue new opportunities.
• Analyse and report trends over time and use these insights to build more effective campaigns.
• Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc).
• Work with internal teams to ensure data governance and data management policies are adhered to.
• Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
• Use recommended campaign analytics dashboards daily to monitor performance.
• Build a culture of testing and metrics-driven decision making in the team.
• Share case studies with marketers within the team, division and Global Exhibitions.

MARKETING EXECUTION

• Identify target universe and key segments within target universe.
• Develop personas, value propositions and messaging for each of the key segments.
• Copy writing – according to strengths within the team – in line with the content calendar and messaging.
• Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels.
• Monitor and adjust digital marketing activity based on performance metrics.
• Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail etc.)
• Manage PR agency (internal or external) with input from event manager/event director.
• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget.
• Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion.
• Coordinate the design and production of all marketing collateral to be determined within the marketing plan.
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards.

TEAM MANAGEMENT

• Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan.
• Provide guidance, feedback and inspiration to line reports/assisting team.
• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.
• Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap.
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)
• Reflect the high-performance culture of the marketing team.
• Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team.

• Educated to degree level or equivalent

Background Knowledge, Skills & Experience

• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
• Database development and growth including segmentation / advanced targeting.
• Building relationships with partners and stakeholders.
• Analytical and questioning mindset.
• Significant exposure to design and print suppliers / agencies.
• Strong copywriting skills.
• Deadline and target driven.
• Experience of working in a pressurised environment.
• Excellent verbal and written communication skills.
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel

Desirable

• Experience of using marketing automation technology (preferably Eloqua).
• Experience of working with CMS platforms (but coding knowledge not required).
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Formal business/marketing higher education qualification.
• Experience using Eloqua and/or Adobe Experience Manager.
• Events marketing experience